YOUTUBE: A GOOD OPTION TO START OR JUST A MIRAGE?

In many opportunities, businesses or companies do not give YouTube the value it deserves, which is why many mistakes are often made in this platform. There are users who do not set out to outline their content, publishing videos without descriptions or attractive titles, leaving the destination of their content to drift. All these errors make YouTube, for projects, remain an unexplored opportunity.

YouTube is one of the most used search engines, surpassing even Google when it comes to video library. Through access to videos, the user can reach the company’s page and thereby increase traffic to the web.

A channel on YouTube will allow you to count on a number of visas that, if you have a good strategy, will sustain an interesting growth pattern, taking advantage of a potential interaction channel like any other social network. This is how YouTube is presented as an ideal platform to display and sell a service or product.

The benefits that this social network can bring to a company will be tangible if it goes one step further. An action plan must be developed to differentiate itself from the competition that is also advertised by YouTube.

Here are some tips to start a business on YouTube, learn how to manage content and image and attract many potential customers.

Know the customers

If you want to surprise the public, the first thing that must be done is to know it. Knowing the audience to which the business is directed will help create the best YouTube channel for the company. If the characteristics of the clients are studied, the channel can be entertaining and with a high level of interaction.

When creating an account on YouTube, it must be borne in mind that what is really being done is to create a new community that will revolve around a brand, so it is necessary to work and maintain interaction so that the community is increasing .

It is necessary, from a certain moment, to take into account the reactions of the public, developing strategies that are more and more adjusted to their characteristics.

Customization and description of the channel

The personalization and description of the channel is of great importance, since the channel must be in accordance with the target audience and the visual aesthetics used for the business (brochures, business cards, stationery, web page, etc.). The audience has to know the company through the contents and videos that they will find there.

The channel can contain the following elements:

  1. Links: links can be added to websites and social networks in which the business has a presence.
  2. Logo: an image that meets what the business needs to communicate.
  3. Cover image: Having a good image that represents the business is important to highlight and to communicate with customers.
  4. Video playlists: when creating a list of videos, users can choose the video and information they want at that moment immediately and easily.

Videos with quality and visual content

Since YouTube is an audiovisual platform, the videos presented must be sufficiently attractive, both from the visual and from the semantic. The quality of the videos is extremely important, because the longer the time of the people’s stay, the better their positioning on the platform.

The content must be original, so it has to add value to the business to attract potential customers. A video can tell the history and characteristics of the business; point out the advantages of the services and products that are announced in a different way.

A video requires less effort for the audience than reading a text. With the videos, the user should only click, listen and look. This makes YouTube a much more interactive medium – at least for those who prefer alternative media to reading – that slows down the barrier that is created when viewing a long text to obtain information.

YouTube has managed to transcend videos without apparent promotion to be a highly necessary platform for commercial communication, a special site for companies. It is known, today, as one of the most modern and technological digital alternatives for the sale of products and services, among many other options.

Its content can be viral if you have the right resources to promote the most appropriate marketing campaigns and strategies.

The videos have become a very effective resource for companies, which translates into:

  • Greater possibility of appearing among the first results.
  • Greater fluidity so that the content is shared.
  • Generation of large traffic sources.
  • Greater possibility of linking the direct sale of products.

    By having quality videos as far as their content is concerned, attracting the public will not be a problem but a matter of time. In that sense, the content may oscillate some of the elements:
  • Practical advice (health, beauty, fashion, cooking).
  • Conferences.
  • Talks
  • Creative videos that encourage interaction with the user.
  • Tutorials.
  • Informative videos.

    It has been demonstrated that having a marketing strategy on YouTube brings a large number of followers to a business.


It is advisable to have patience. The results can be long-term, so it is necessary to be constant and have patience, YouTube has a range of users who have reached a level of interaction in their account many years after their first activity records. Good results will depend on good work, and the YouTube case is no exception.

We must dedicate ourselves to caring for the community and generating quality content. It is very likely that no gains are made immediately, but with good management of a YouTube account, they will be optimal and with an increasingly noticeable improvement.

YouTube is one of the most powerful tools for the creation of audiovisual content of almost any kind of subject. In that sense, there is a space for all those topics that either abound or are scarce in the platform currently.

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